Rumpapa
Rumpapa (English name: Rumpapa)
It is a proprietary trademark brand developed by Guangxi Hemingway Wine Co., Ltd., centered on rum cocktail culture. It also serves as the offline experience venue for Hemingway rum cocktail promotion. By collaborating with various types of F&B outlets, the Rumpapa system is embedded within these establishments, helping them to achieve better profitability.
City Partner
Recruiting City Partners to Share in the Rum Dividends
We center on rum cocktail culture and create unique drinking experiences for consumers through innovative business models. To accelerate national market deployment, we are now recruiting elite City Partners from various regions to jointly explore the billion-level blue ocean of rum consumption and share in the brand's growth dividends!
City Partner Rights & Benefits
Only one partner is invited per city for cooperation, acting as the exclusive agent for Rumpapa business. Partners enjoy the following rights and benefits:
Exclusive agency for rum sales business in the contracted city;
Each Rumpapa outlet's procurement earns a 15% commission;
Retail and wholesale businesses enjoy a 15% commission.
Profit Model
City Partner's income mainly consists of three parts:
Earnings from one's own standalone store
Earnings from local Rumpapa outlets
Wholesale and retail earnings
City Partner Requirements
01

As the exclusive agent for the local city, a City Partner must establish one standalone store as a display window for the city to promote our products and the Rumpapa model. Simultaneously, the City Partner, as the local operation center, undertakes the training of all Rumpapa bartenders;

02

City Partners must actively utilize their own resources to conduct promotion and publicity for Rumpapa, striving to facilitate the opening of new Rumpapa outlets.

Standalone Store
Embedded Store
Standalone Store

Rumpapa Standalone Store refers to an independently operated bar. The franchisee, based on their own conditions and resources, and in compliance with laws, regulations, and contract terms, independently selects the business address and premises to conduct cocktail sales independently.

The standalone store is operated autonomously by the franchisee; Hemingway and City Partners do not participate in its operation, management, or profit sharing. After the contract is signed and relevant facility renovations are completed, the "Rumpapa" sign can be displayed to commence cocktail sales.

Total renovation cost: 250k RMB; Equipment procurement: 18.5k RMB; Total: 26.85k RMB
Basic Investment: 26.85k RMB
Standalone Store Revenue and Payback Period Calculation
5 liters of rum can be used to mix 80 cocktails Cost per cup (rum, fruit, syrup, other ingredients, consumables) is approximately 6 RMB Minimum selling price per cup is 28 RMB. Assuming 60 cocktails sold per night, sales revenue is 28×60=1680 RMB, with a gross profit of 1320 RMB, Monthly income is 1680×30=50,400 RMB,Rent: 6,500 RMB; Labor: 15,000 RMB; Utilities: 2,000 RMB (calculated based on peak summer consumption). Total: 23,500 RMB The payback period for a Rumpapa Standalone Store's infrastructure investment is 16 months
Embedded Store

Rumpapa Embedded Store targets ordinary F&B outlets. By renovating the bar or idle area (3-5 sqm) of the F&B outlet, it enables the outlet to launch cocktail sales.

Advantages

1. No need for new premises; upgrade and renovate existing space; 2. No need to hire new staff; train existing employees for the role; 3. Extend the F&B outlet's operating hours, increasing revenue; 4. Enrich the beverage menu, diversifying the business format.

The Embedded Store is independently operated by the F&B outlet; Hemingway and City Partners do not participate in its operation, management, or profit sharing. After the contract is signed and basic infrastructure modifications are completed, the "Rumpapa" sign can be displayed to commence cocktail sales.
Rumpapa Embedded Store - Basic Investment
1.Basic bar renovation - approx. 9k RMB; 2. Ice machine procurement - approx. 2k RMB; 3. TV (projector) equipment procurement - approx. 3k RMB; Live-streaming phone procurement - approx. 5k RMB. Basic investment approx. 19k RMB
Embedded Store Revenue Calculation
Taking a Rumpapa Embedded Store as an example:
Procurement cost per liter of rum is 15 RMB. 1 liter of rum can be used to mix 16 cocktails
Cost per cup (rum, fruit, syrup, other ingredients, consumables) is approximately 6 RMB
Minimum selling price per cup is 28 RMB. Assuming 20 cocktails sold per night, sales revenue is 28×20=560 RMB
The payback period for a Rumpapa Embedded Store's infrastructure investment is 1.5 months
Eight Core Advantages
  • Covers base spirits, classic editions, aged expressions, flavored special blends, and limited series to meet diverse consumer demands.

    Cost
  • "Bar + Restaurant/Food Stall" scenario embedding, asset-light operation, rapid replication, stronger profitability.

    Rich Product Matrix
  • Leveraging Hemingway's supply chain and big data system to achieve precision marketing, intelligent warehouse management, and efficient distribution.

    Business Model Innovation
  • Consistently profitable outlets can receive support for company listing operations, with cash acquisition of 51%+ shares, realizing asset premium.

    Digital Empowerment
  • Proprietary mini-program membership system directly reaches users, boosting repurchase rate and brand loyalty.

    Capitalization Path
  • Omni-platform content marketing on Douyin, Kuaishou, Xiaohongshu, etc., with live-streaming sales, solving store traffic acquisition challenges.

    Member Private Domain Operation
  • Mini-program + Official Account + Community linkage, with group buying, points, live-streaming promotions, accumulating brand-owned traffic.

    Public Domain Traffic Ignition
  • Mini programs, official accounts, and community interaction, group buying, points, live-stream promotions, accumulating your brand's own traffic.

    Private Domain Ecosystem Closed Loop
Eight Areas of Empowerment
Basic Empowerment
Provide standardized renovation and design solutions to help business partners quickly establish Rumpapa.
Technical Empowerment
Provide free bartender training services for each Rumpapa franchisee, ensuring staff quickly master cocktail mixing techniques.Regularly update the drink menu, ensuring continuous innovation in cocktail products to satisfy consumers' desire for novelty.
Operational Empowerment
Assist Rumpapa outlets with operational planning. Attract consumers through methods like live-streaming traffic generation.Utilize opportunities like holidays and sports events, Create marketing campaigns to provide consumers with offline interaction platforms.
AI Empowerment
Help each Rumpapa outlet build its own new media accounts. Use AI technology to automatically contact and reply to consumers, accurately identifying potential customer groups for Rumpapa. Utilize forms like digital humans and video clips to combine live-streaming and short videos, increasing Rumpapa's exposure.
Product Empowerment
Hemingway will continuously develop new products to enhance the product matrix. Beyond traditional white, gold, and black rums, we are gradually launching new products like gin and liqueurs. We will continue to enrich product offerings across the entire industry chain.
Online Sales Empowerment
Through our developed mini-program and various new media platforms, we periodically distribute various coupons, such as store anniversary coupons, birthday coupons, holiday coupons, etc., allowing consumers to see promotional activities and incentives, attracting them to visit. Online sales also strengthen consumer interaction and stickiness with us, making it easier to retain customers.
Capital Empowerment
As the company's performance improves year by year and the Rumpapa business continuously expands, the company will initiate a listing plan within 3 years. At that time, we will offer equity acquisition plans (acquiring 51% equity) to profitable Rumpapa outlets, allowing all parties to share in the company's listing benefits.
Succession Empowerment
Provide a Rumpapa transfer information platform, allowing more interested individuals to see transfer listings; after the listing plan is initiated, operations will be managed by professional operators.
Store Photos
Franchise Process
Break the Rules - Enjoy Rum
  • 1.Submit Application

    Partners submit applications via the official website or call Manager Su at 13481122336 for details.

  • 2.Qualification Review

    Hemingway conducts qualification reviews of applicants.

  • 3.Face-to-face Meeting & Negotiation

    Both parties engage in face-to-face communication to clarify cooperation details.

  • 4.Sign Contract

    Upon reaching a cooperative intent, sign a formal cooperation agreement.

  • 5.Opening Preparation

    Hemingway provides comprehensive support to assist partners in opening preparations.

  • 6.Official Operation

    Partners officially commence operations, enjoying various rights and support.